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Research papers

Expanding markets in Eastern Europe

This paper presents two different case studies involving Western manufacturers and distributors attempting to introduce their products to consumers in Eastern Europe. Each case clearly illustrates how research can be applied to develop and integrate...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Michael Cohen, Jennifer Scott
June 15, 1995
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Citation

Cohen and Scott (1995a, June 15). Expanding markets in Eastern Europe. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/expanding-markets-in-eastern-europe